Columbia, MO (AgNewsWire) The Missouri Beef Industry Council has introduced a new industry speaker’s bureau program called “Speaking of Beef.”
Executive Director John Kleiboeker says the beef check-off sponsored program features volunteer cattle producers who will be visiting local civic and business organizations to address key issues important to the beef industry and discussing how those issues impact local business and residents.
“We’re really excited about ‘Speaking of Beef’ and the potential it has for helping folks in all areas of Missouri to learn more about beef production and beef consumption and all about the beef cattle industry here in Missouri,” said Kleiboeker.
Seven cattle producers from different areas of the state have volunteered for the first “Speaking of Beef” tour. One of them is MBIC chairman James Rickman, a producer from Stockton.
“Basically, what we’re doing is putting together a task force of producers that are going to try and educate Chambers of Commerce, Kiwanis, Lion’s Club and those type of organizations about the economic impact of Missouri’s beef industry and food safety,” Rickman said.
Other topics producers are prepared to address include the environment, beef’s nutrient profile, animal welfare, and different choices of beef that are available.