Luke Zerby, Marketing Manger for Precision Land Management (PLM) at New Holland, says that hand-foraged tools are one of the first things most people think about when they hear the term precision ag. “And while we’re very excited, very proud of our tradition in that, we also have a lot to offer in precision farming,” he tells AgWired. “But to tie those two things together in the grand scope of what we have to offer with PLM, we really have the solution that is the right size and the right capabilities for every size and shape of operation out there.”
In fact, the PLM department continues to grow. Zerby reports that originally precision farming meant auto guidance, with growers being able to focus on the task at hand, rather than steering at a fixed point across the field. Moving forward, however, customers are choosing to take a step beyond with section control and rate control to maximize efficiencies and better manage the resources they already have.
Learn more about Precision Land Management in the interview with Luke Zerby: Luke Zerby, New Holland PLM