In this week’s ZimmCast, Chuck talks with Bayer’s Jeff Donald about their use of social media on the ag side and how they measure success. He is the perfect person to learn from because the “Bayer gets scientifically social” campaign has been recognized by PR News with the Best Twitter Community Engagement Award, announced at PR News’ 2016 Social Media Awards luncheon in Miami. The award is indicative of the company’s overall growth in use of social media platforms like Twitter, Facebook and Instagram. The Bayer U.S. Twitter account has achieved 98% growth since January 2015.
Just on the ag side Bayer has completed some very successful campaigns that make great use of the power of social media. Just some of them include RealYield, FeedABee, Thankful4Ag and Agvocate. Some are still on-going.
Learn more about Bayer’s social media experience in the ag sector in this week’s ZimmCast: ZimmCast with Jeff Donald, Bayer CropScience