The Global Conference on Sustainable Beef was held earlier this month in Banff, Alberta, and the event featured a diverse group of inspiring keynotes that touched on the global commitment to furthering sustainability efforts. Speakers included Dennis Laycraft, president of the Global Roundtable on Sustainable Beef (GRSB). He explained that the ultimate goal of GRSB is to expand global reach through more national and regional level roundtables, and he emphasized the importance of finding more ways to tangibly measure, manage, and communicate the progress being made in global sustainability efforts.
Next to speak was Cherie Copithorne-Barnes, chairperson of the Canadian Roundtable for Sustainable Beef (CRSB), who offered a Canadian perspective on the roundtable. She has been very involved in the Canadian beef industry, and Laycroft referred to her as “a leader in strengthening the industry.”
Following the first two speakers, Dr. David Hughes, Emeritus Professor of Food Marketing at Imperial College, London, gave a keynote address titled “What do You Want With Your Beef?”
Listen to the full address here:
Global Conference on Sustainable Beef