The Agricultural Retailers Association (ARA) represents the people who supply farmers and ranchers with the products and services they need to produce food, fiber, and fuel for the world. Many members are also farmers who sell seeds, nutrients, crop protection products, farm equipment, precision technology and agronomic services, so ARA has a strong interest in educating the public so those tools remain available for farmers to use.
Learn more about why ARA is USFRA in this interview: Interview with Brian Reuwee, Ag Retailers Association