Your Ag News Distribution Service

Chuck Zimmerman

ZimmComm Introduces AgNewsWire

(Holts Summit, MO November 7, 2005) ZimmComm, Marketing & Communications is introducing an innovative news distribution service for agriculture that includes not only print, broadcast and internet media, but also direct-to-farmer distribution.

“AgNewsWire” is the evolution of our Talking News Release service introduced last year, based on feedback from our clients who have included some of the largest companies and agencies in the industry,” said ZimmComm president Chuck Zimmerman.

The most innovative portion of AgNewsWire involves an agreement with QuickFarm of Charleston, SC, to include releases as part of the content the company provides to the websites of 425 farmer cooperatives with over 2,000 locations.

“This approach of getting news releases directly to the target audience has never been done before in agriculture, but we expect this to grow as farmers, like all consumers, take advantage of the new sources of information available to them,” said Zimmerman.

QuickFarm Vice President of Sales & Operations Matt Walsh says they approached ZimmComm with the idea of providing new content for their websites. “We have a lot of traffic out there on the internet. We see close to 2 million page views a month. Those page views are made up by roughly 100,000 unique visitors every month and we want to make sure those people are getting the best possible content that we can find. So, going to ZimmComm was a no-brainer for us because of their established multimedia release service. That service provides excellent content for our website customers and in turn for their customers, the American farmer.”

All releases are also posted on the website, where ag journalists can subscribe to them by RSS feed, or view them at any time. All releases are archived for future retrieval by date and keyword. This is in addition to the regular service of emailing the releases to ZimmComm’s list of more than 800 ag journalists. The list includes ag editors, farm broadcasters and international ag journalists.

The basic rate includes distribution to all points for a single print release. Additional services include image files, power point, audio and video, as well as distribution to national radio stations and search engine inclusion. State and regional breakouts are available as well.

“Our goal is to be a ‘one-stop shop’ for distribution of news releases for agribusiness,” Zimmerman said.

For further information, contact Chuck Zimmerman at 573-896-8534 (office) or 573-230-3024 (mobile).

AgNewsWire Announcement

MFA Incorporated Health Track Has QSA Status

Chuck Zimmerman

Now that Missouri’s Quality Systems Assessment (QSA) program has been accepted by the USDA, MFA Health Track calves can comply with the new federal designation, which means they will have the go-ahead for the toughest export markets. Specifically, post-BSE negotiations with trading partners like Japan have made QSA a necessary bargaining tool.

MFA Health Track manager Mike John says the pending opening of the Japanese market has already created a demand for QSA certified cattle because it takes about 180 days to finish those animals. “The feed yards are willing to start filling the pipeline so they’ll have product when the market does open. So it will bring more buyers to Missouri because of the large number of feeder cattle that we have.” Full Release

Animal ID, audio, Beef

Today’s Missouri Farmer Reads Today’s Farmer

Chuck Zimmerman

Over 70 percent of Missouri’s farmers recall receiving Today’s Farmer, published by MFA Incorporated, according to the 2005 Ag Media Research Readership Study. That’s more than Successful Farming, Farm Journal or Missouri Ruralist, according to the study. Ron Claussen, Ag Media Research, says, “The high response number of producers indicates a very high actual readership level for Today’s Farmer magazine.” Full Release

audio, Publication