USFRA Helps Farmers Share Their Stories

Joanna Schroeder Leave a Comment

usfra-emily-dameronWhat does sustainability mean to you? What does it mean to your friends and family? Based on research from the U.S. Farmers and Ranchers Alliance (USFRA), not the same thing. So if it means different things to different people then how do you communicate with consumers about the sustainable actions you are taking on your farm? Well, that’s easy, says Emily Dameron, senior manager of consumer communications for USFRA, when you have the right tools.

Dameron has been traveling across the country training farmers and members of the ag industry on how to effectively share sustainability stories. Using the four key areas as the guide, she says there are six core sustainability messages to follow, and I spoke with Dameron to learn more. She also shared great examples of how best to use these nuggets of knowledge in action and highlighted some tools to help share your story, such as using visuals when possible.

To learn more about USFRA’s core sustainability messages, tools and tips, listen to the interview with Emily Dameron: Interview with Emily Dameron, USFRA

agribusiness, AgVocating, audio, USFRA

RFD-TV’s Farm Her Series Features Barbara Mazurek

Joanna Schroeder Leave a Comment

farmher-rfdRFD-TV’s FarmHer series started airing this month on the rural television network, spotlighting women in agriculture around the country. RFD-TV and FarmHer formed a partnership earlier this year to bring a positive image of farm woman to television and the first program in the series aired on September 9, 2016.

This week’s episode, which premieres at 8:30 CT September 23, features Barbara Mazurek of southwest Texas who raises Boer goats, angora goats, and cattle – at the ripe young age of 80. “When I retired from school teaching…it was just in me to keep going ranching and I love it. And I will ranch as long as I can put one foot in front of the other,” she says.

Listen to this interview with Barbara, watch the RFD-TV episode and be inspired! Interview with Barbara Mazurek, Texas rancher

audio, Media

#NAMAFall16 Conference

Joanna Schroeder Leave a Comment

29826058505_60fcc33bae_zThe NAMA Fall Conference took place in Raleigh, North Carolina September 20-22, 2016. This fall’s conference focused on career success. Attendees learned simple steps to accomplish goals and accelerate success as well as how to navigate change.

2016 NAMA Fall Conference Photo Album

Professional Dev Awards at #NAMAFall16
Marcy Tessmann, Charleston Orwig Bill Brozak, Colle + McVoy/Exponent Matt Herman, DTN/The Progressive Farmer

Get Consumer Marketing Inspiration for Ag Marketing Success
Interview with Stacie Marshall, Bayer

agribusiness, audio, NAMA

ZimmCast Goes on a New Holland Virtual Test Drive

Joanna Schroeder

ZimmCast 524In this week’s ZimmCast, Chuck Zimmerman speaks with New Holland’s Dan Halliday to get a detailed view of what their brand new autonomous concept tractor is capable of and how this new technology is fitting into future plans for features on new tractors.

Dan says this is no pipe dream but a reality.

Listen here for more on this self driving machine: Dan Halliday, New Holland

Subscribe to the ZimmCast podcast here.

audio, New Holland, ZimmCast

Agriculture Mergers Concern Ag Groups

Joanna Schroeder

senate-judiciarySome of the biggest names in agribusiness are on Capitol Hill this morning at a Senate Judiciary Committee hearing on “Consolidation and Competition in the U.S. Seed and Agrochemical Industry.”

The committee chaired by Sen. Chuck Grassley (R-IA) will hear from head executives of DuPont, Dow AgroSciences, Syngenta, Bayer and Monsanto, as well as representatives from agricultural organizations such as American Farm Bureau Federation, National Farmers Union and National Corn Growers Association.

Senate Committee Hearing on Ag Consolidation
Judiciary Committee Hearing Opening Statements

#Agribusiness Executives Defend Consolidation
Judiciary Committee Hearing Agribusiness Company Statements

#Ag Groups Express Concerns About Consolidation
Judiciary Committee Hearing Ag Group Statements

agribusiness, audio

GROWMARK Supports FFA Through Essay Contest

Joanna Schroeder

growmark-fs-logo 2017 is the 24th year for the essay contest sponsored by GROWMARK and participating FS member cooperatives. The contest is for active high-school FFA members in Illinois, Iowa, Wisconsin, and Missouri. The contest offers four state winner awards of $500 each, four runners-up per state with a $125 award each, and FFA chapter of the state winner with a $300 award.

“Essays will be due now at the end of October, instead of in the spring like we’ve done in the past,” said Karen Jones, GROWMARK Youth and Cooperative Education Specialist. She explained that they had received feedback from teachers that fall was a better time for the students to participate. Another change this year is that the submission process is entirely online, which should simplify the process.

Learn more about the GROWMARK essay contest here: Interview with Karen Jones, GROWMARK

audio, growmark

CNH Reman Goes “Beyond a Rebuild”

Joanna Schroeder

cnh-reman-62-edtedIn agriculture, the CNH Industrial brands are household names, but few probably understand the impact CNH Reman has on dealers globally and the equipment in your fields. They opened their doors to ag media this week to share their passion for going ‘Beyond a Rebuild.’

CNH Reman services and provides parts exclusively for Case IH, Case Construction, New Holland Agriculture and New Holland Construction.

CNH Reman Photo Album

CNH Reman – They go Beyond a Rebuild
Interview with Jamie Sullivan, CNH Reman

Trust in Remanufacturing – CNH Reman’s Commitment
Interview with Allen Shevey, CNH Reman

CNH Reman’s Commitment to Different & Better Parts
Interview with Dave Reader, CNH Reman

Learn how CNH Reman creates local jobs in Southwest Missouri:
Ag Voices with Candida Deckard, CNH Reman

Learn how CNH Reman is involved in local community:
Ag Voices with Cindy Nease, CNH Reman

CNH Reman’s Commitment to Different & Better Parts
Interview with Dave Reader, CNH Reman

agribusiness, audio, Equipment, New Holland

ZimmCast on Bayer-Monsanto Deal

Joanna Schroeder

ZimmCast 522After months of negotiations, Bayer AG and Monsanto Company today signed a definitive merger agreement to create a “Global Leader in Agriculture.” The $128 per share all-cash transaction, represents a 44 percent premium to Monsanto shareholders and an aggregate value of $66 billion – so it’s a really big deal.

Following a one hour global press conference, Liam Condon of Bayer and Dr. Robb Fraley with Monsanto held calls with small groups of reporters in the U.S., including us, Brownfield, Ag Week and Farm Journal – so that is our ZimmCast for this week.

Listen here: ZimmCast on Bayer Monsanto Deal

Subscribe to the ZimmCast podcast here.

audio, Bayer, Monsanto, ZimmCast

E15 Arrives Back at the Pump

Joanna Schroeder

Consumers will have the choice to purchase E15 at the pump again tomorrow, September 15, 2016. For drivers owning a 2001 or newer vehicle, E15 sales are restricted during summer months due to an arcane U.S. Environmental Protection Agency (EPA) regulation on Reid Vapor Pressure (RVP). The 15th marks the end of EPA’s “volatility control season” opening the fuel back up to non-flex fuel vehicles.

“In 1989, EPA provided an RVP waiver to 10 percent ethanol blends, concluding there would be no air quality consequence and retailers would otherwise be unable to secure blendstocks for ethanol blending year-round,” said Renewable Fuels Association (RFA) President and CEO Bob Dinneen. “Those same circumstances exist for E15. Indeed, as data submitted by RFA to EPA has shown, emissions from E15 are even lower than E10 and consumers would benefit all year long from a fuel that is higher octane, lower cost and cleaner.”

Listen to an interview with Dinneen on E15 here: Interview with Bob Dinneen, RFA on E15

audio, Ethanol, RFA

Bayer & Monsanto Officials Discuss Merger Agreement

Joanna Schroeder

bayer-monsanto-mergerOfficials with Bayer AG and Monsanto Company held a press conference this morning on the announced merger agreement.

Participants in the press conference included Werner Baumann, CEO of Bayer AG; Hugh Grant, Chairman and Chief Executive Officer of Monsanto (both pictured here); and Liam Condon, head of the Crop Science Division.

Download and listen here: Press conference on Bayer-Monsanto deal - opening comments

Most of Q and A: Press conference on Bayer-Monsanto deal - Q and A

agribusiness, audio, Bayer, Monsanto