Consumers like technology. The smart phone, the smart home and the smart classroom all encompass innovation and technology that helps improve people’s lives. Similarly, with agriculture continually evolving resembling every other forward-thinking industry, today’s SMART Farm utilizes technology to be more sustainable and efficient.
To share personal stories about ways farmers and ranchers are using technology, U.S. Farmers & Ranchers Alliance (USFRA) partnered with ZimmComm New Media to bridge the conversation between urban and rural Americans through the SMART Farmer Podcast. From crop and livestock to conventional and organic, spanning all sizes, this podcast features farmers, ranchers and industry leaders. The SMART Farmer Podcast explores what technologies enhance environmental sustainability, the misconceptions associated with GMOs, antibiotics, pesticides and animal welfare, and how agriculture strives to continually improve.
“USFRA research shows technology in agriculture is perceived positively by consumers and food influencers, with about half who associate it to increased yields and improved efficiency,” said Randy Krotz, USFRA Chief Executive Officer. “Our SMART Farm platform is an opportunity to capitalize on the positive support for technology on today’s farms and ranches showing how it benefits the consumer and our planet.”