Introducing the SMART Farmer Podcast

Lizzy Schultz

We are pleased to introduce the very first SMART Farmer podcast which features interviews with the people who use data and technology to be more sustainable and to help build a smarter version of the American farm and ranch. In this first episode, U.S. Farmers and Ranchers Alliance CEO Randy Krotz talks about how people can relate to the SMART …

audio, Podcasting, SMART Farmer, technology, USFRA

I AM @USFRA-Ag Retailers Association

Lizzy Schultz

The Agricultural Retailers Association (ARA) represents the people who supply farmers and ranchers with the products and services they need to produce food, fiber, and fuel for the world. Many members are also farmers who sell seeds, nutrients, crop protection products, farm equipment, precision technology and agronomic services, so ARA has a strong interest in educating the public so those …

Ag Group, ARA, audio, USFRA

New USFRA Faces of Farming and Ranching Class

Joanna Schroeder

The next class of Faces of Farming & Ranching represent a broad spectrum of U.S. agriculture. From cotton fields to broilers, from Texas to Virginia, the winners of the U.S. Farmers & Ranchers Alliance (USFRA) program were announced this week at the National Association of Farm Broadcasting (NAFB) Convention in Kansas City, Missouri. The winners were honored for their passion …

audio, NAFB, USFRA

New Chair for USFRA

Joanna Schroeder

Pig Farmer of the Year, Brad Greenway, officially took the helm as Chairman of the Board of the U.S. Farmers and Ranchers Alliance (USFRA) this week. Wisconsin farmer Nancy Kavazanjian officially ended her term by passing the gavel to Greenway who represents the National Pork Board. This month marks the sixth anniversary of the formation of USFRA and the board …

agribusiness, audio, USFRA

Ag Groups Step Up Support of Sustainable #GMOs

Joanna Schroeder

Agricultural organizations are doubling down on their defense of biotechnology as sustainable, after challenging Dannon for its pledge to eliminate genetically-modified ingredients from some products, citing that it improves sustainability. “There comes a time when we as farmers and ranchers need to step up and challenge when companies misinform consumers,” said U.S. Farmers and Ranchers Alliance CEO Randy Krotz on …

audio, biotechnology, Dairy, USFRA

Dannon Responds to Ag Groups’ Concerns

Joanna Schroeder

The Dannon Company released a statement Tuesday after being called out by agricultural organizations for its plans to phase out GMOs in some major brands for the sake of sustainability. In the letter sent Monday to Dannon head of U.S. operations Mariano Lozano, the farm groups said that the company’s strategy to eliminate GMOs “is the exact opposite of the …

audio, Dairy, USFRA

USFRA Helps Farmers Share Their Stories

Joanna Schroeder

What does sustainability mean to you? What does it mean to your friends and family? Based on research from the U.S. Farmers and Ranchers Alliance (USFRA), not the same thing. So if it means different things to different people then how do you communicate with consumers about the sustainable actions you are taking on your farm? Well, that’s easy, says …

agribusiness, AgVocating, audio, USFRA

Finalists Chosen for @USFRA Faces

Joanna Schroeder

The U.S. Farmers & Ranchers Alliance (USFRA®) has announced the finalists of its third class of Faces of Farming and Ranching, a nationwide search to help put real faces on agriculture. This is the third class of Faces of Farming & Ranching that USFRA has sought to speak on behalf of the industry in this capacity. The finalists are: Lauren …

AgVocating, audio, USFRA

I AM @USFRA Series

Cindy Zimmerman

The U.S. Farmers and Ranchers Alliance (USFRA) has been working on behalf of the agricultural industry since it was founded in 2010. Today it is made up of nearly 100 industry affiliates and partners representing virtually all aspects of agriculture, working to engage in dialogue with consumers who have questions about how today’s food is grown and raised. In this …

Ag Group, agribusiness, audio, Food, USFRA

Mike Geske on Why USFRA

Joanna Schroeder

Mike Geske farms in a unique area in southeast Missouri because it has such a diversity of crops including rice, wheat and corn, a crop Geske grows with pride. For many years, he has served on boards of both the Missouri Corn Growers Association and National Corn Growers Association and today represents Missouri Corn on the U.S. Farmers and Ranchers …

agribusiness, audio, Corn, USFRA